Behind the Build: Dermot Hall Menswear
Every project has its own story. When I began working with Dermot Hall Menswear, the goal was clear: build a website that reflects the quality and reputation of a long-established business while giving customers the modern convenience they expect.
Dermot Hall is a trusted name in Edenderry, known for menswear, school uniforms, kids suits and wedding fittings. The new site is more than a shop window. It is a digital extension of the store, designed to feel personal, reliable and easy to use.
Building for Community and Growth
This project carries extra meaning for me. Since moving to Edenderry with my family in April 2024, I have been focused on connecting with local businesses. Dermot Hall is my first client here, which makes this launch an important milestone for Kingsley Media Productions.
The website has been structured around how customers actually shop. Product categories are simple and direct, covering mens suits, kids suits, school wear, weddings and casual wear. We also launched with Click & Collect so that local customers can order online and collect in store. Delivery options will follow soon.
Another key feature is the new booking system. Customers can now book fitting appointments with Dermot Hall’s team online. These fittings are an important part of the business because they are personal, one-to-one experiences that customers value. Bringing that process online makes it easier to manage while keeping the same attention and care.
Work Behind the Scenes
A large amount of effort went into the ecommerce setup. From product listings and payments to checkout flows and policies, everything has been built to run smoothly and securely. The unseen work includes:
- Hosting setup with Cloudflare CDN for performance
- Security hardening, backups and spam protection
- Full legal framework covering returns, privacy, terms and cookie compliance
- Copywriting, product structuring and content planning
- Performance tuning with custom code and UI enhancements
This kind of foundation means the site is not just ready for launch but ready to scale.
Benefits to the Business
The new website gives Dermot Hall:
- A professional digital presence that matches their in-store reputation
- A modern ecommerce system to open up new sales opportunities
- A booking system that keeps fittings personal while adding convenience
- A platform that can grow with future features like delivery, SEO and digital campaigns
Video Production
Alongside the website build I also produced a series of short videos for Dermot Hall. These highlight key parts of the business including their wide range of menswear and kids suits as well as the personal fitting service that makes them stand out.
The videos were edited for both the website and social media in mind. High quality video is especially important in fashion retail, this gives potential customers a stronger sense of trust before they even step into the store.
Ongoing Partnership
The launch is only the first step. Dermot Hall have signed on as a full time web management client with Kingsley Media Productions. I will continue to support them with updates, improvements and growth strategies to make sure the site keeps delivering value long after launch.
Congratulations to Dermot Hall Menswear on the launch of their new website. It is a strong step forward for a local business that has been part of Edenderry for years, and I am proud to have been part of it.
Kingsley Chimezie
Founder & Lead Developer
Kingsley Media Productions